About 

Laura “Lou” McKenna, the driving force behind Punch Up.

Laura “Lou” McKenna, the driving force behind Punch Up.

 

I’ve been working in the Vermont media scene since 2006. After several years as a media planner and buyer at traditional full-service advertising agencies in Burlington, I launched my freelance services. Over a hundred clients later, I still love it.

So, what’s Punch Up?

The classic meaning of “punching it up” is to add energy or forcefulness, like for a speech or script. With my active, ongoing management style, that’s what I do for my clients’ campaigns.

Pay-per-click marketing lets smaller clients punch above their weight class. Build a smart campaign with the right keywords and carefully crafted ad copy, and you’ll be able to reach your desired customer when they’re actively looking for you - and spend less money doing it.