I’ve been working in the Vermont media scene since 2006. After several years as a media planner and buyer at traditional full-service advertising agencies in Burlington, I launched my freelance services. Over a hundred clients later, I still love it.
So, what’s Punch Up?
The classic meaning of “punching it up” is to add energy or forcefulness, like for a speech or script. With my active, ongoing management style, that’s what I do for my clients’ campaigns.
Pay-per-click marketing lets smaller clients punch above their weight class. Build a smart campaign with the right keywords and carefully crafted ad copy, and you’ll be able to reach your desired customer when they’re actively looking for you - and spend less money doing it.