Though fully versed in traditional media planning and buying, my focus is pay-per-click (PPC) campaigns. Being able to close the loop between the money spent and the end result takes the guesswork out of your marketing plans.
This starts with fully understanding your business and your goals, and helping you understand how a PPC campaign can help you. From there, I build a logical, well-thought-through campaign that takes into consideration your audience and how they will be searching for you online.
Once the campaign is up and running, that’s when the real fun begins! No campaign ever gets the set-it-and-forget-it treatment. I dig in to the data at every level, making adjustments to get your campaign running smoother, stronger, smarter—all with your overall conversion goals in mind.
Throughout the duration of your campaign, I analyze all of the pieces to get a complete picture of performance. I boil it down to the relevant information and connect the dots between campaign performance and your actual business results. The only way to improve your campaign is to know what’s working—and what isn’t. I take the time to build a custom report focusing on the information you need.
Search Engine Marketing
Punch Up Media specializes in the development and implementation of search engine marketing (SEM) campaigns for the Google Ads and Bing Ads platforms. SEM is a cost-effective way to reach potential customers at multiple points in the research and decision cycle. Search ads are targeted to match key search terms entered by the user. Your ads are only shown when someone searches for your pre-selected keywords, and you only pay when the user chooses to click through to your site.
Display & Remarketing Campaigns
Punch Up Media also offers display & remarketing campaigns for the Google Ads network.
Display advertising shows your ads to users when they are browsing sites across the Google Display Network. These can be banner ads or text ads, and there are a multitude of ways these ads can be targeted, depending on your campaign goals and the audience you are trying to reach.
Remarketing campaigns let you reach people who have previously visited your website. When people leave your site without completing a conversion goal, remarketing helps you connect with these potential customers to encourage them to return to your site.